Recruitment Publication Wins AAMC Award
Highly regarded by premed students and advisers, the Feinberg School’s primary recruitment publication for the MD degree program will receive national recognition on November 8, when it will receive an Award of Distinction from the Association of American Medical Colleges (AAMC) at the group’s annual meeting in Washington.
Published in May 2002, the 14-page recruitment publication has been distributed to nearly 10,000 medical school applicants. Focusing on the highlights of the medical school experience at Northwestern, it features interviews with students about the curriculum and interpersonal environment at the Feinberg School and provides information about such topics as research opportunities, experiences in international health, and distinguished alumni. It also aims to give applicants insight into the quality of the students, clinicians, educators, and researchers at the Feinberg School.
In a survey of 150 applicants, 65 percent of respondents said that reading the publication gave them a new appreciation for the caliber of the faculty and student body at the medical school. Among these respondents, an impressive 91 percent said that they were more likely to apply to the Feinberg School after reading the publication.
The recruitment piece was a joint effort of the Feinberg School’s Office of Publications and Public Relations and Office of Medical Education and Faculty Development. Laura Bleiler, associate director of publications and public relations, was the project coordinator. Contributing valuable guidance were Delores Brown, MS, MEd, associate dean for admissions; Raymond H. Curry, MD, executive associate dean for education; and John X. Thomas Jr., PhD, associate dean for educational programs.
Designed by the Chicago firm Pivot Design, the publication features the “gorgeous” color photography of Jim Ziv.
The Washington-based AAMC represents the nation’s 126 accredited medical schools; nearly 400 major teaching hospitals; 66,000 medical students and 97,000 residents; and 98 academic and scientific societies. The award will be presented by the AAMC’s Group on Institutional Advancement.
